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Wine n' DineWine n' Dine
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Wine n' Dine

Your fave liquid blush, now in a Pearl finish! A weightless 8HR liquid blush that’s super buildable + blendable for a fresh, pearly glow. This perfectly pigmented formula features a weightless, creamy texture that glides onto skin and effortlessly layers without disturbing makeup underneath....
$4.80
$10.00
$4.80
Wine O'ClockWine O'Clock
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Wine O'Clock

Your lashes’ ride or die. This volumizing, lengthening mascara does the most with a unique twisted nylon fiber brush that coats every lash from root to tip. The ultra-pigmented formula is bold, buildable, and never flaky. BFF always shows up. Net Weight 7g (0.24oz)
$4.80
$10.00
$4.80
Wild ChildWild Child
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Wild Child

Be herd to get in our new 9-pan monochromatic palette with perfect rich chocolate browns in Matte, Metallic, Matte Sparkle and Glitter finishes. Featuring our ultra-pigmented pressed powder formula that’s long-lasting, applies evenly and blends like a dream.
$6.72
$14.00
$6.72

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  • Essential NeutralsEssential Neutrals
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    Essential Neutrals

    Get 3 essential nude Shadow Stix in one set!This super creamy eyeshadow stick glides on smoothly for vibrant looks – just swipe, blend and go. It’s easy to use, ultra-pigmented + long-lasting for high impact colour. Use it as an eyeshadow base, a liner,...
    $12.48
    $24.00
    $12.48
  • ETAETA
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    ETA

    Visibly plump and reshape your lips with our long-lasting plumping lip liner. It delivers the cleanest lines and helps minimize feathering while boosting your lip line for a pouty effect. Plus it’s retractable for an always sharp, versatile application. Infused with plumping Ginger, smoothing...
    $3.84
    $8.00
    $3.84
  • Everyday BestiesEveryday Besties
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    Everyday Besties

    Get 3 must-have nude shades! Gloss it. Stain it. Pop it. This hydrating water-based lip stain goes on glossy and leaves behind a long-lasting stain – without drying out your pout. It features a refreshing gel-cream texture that feels weightless and ultra-comfy throughout the...
    $11.52
    $24.00
    $11.52
  • EvolutionEvolution
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    Evolution

    Swipe on our sheer hi-shine gloss inspired by Jolteon, Flareon and Vaporeon in a pearlized finish made with Hyaluronic Acid for a hydrated pout! It’s infused with moisturizing Kakadu Plum + Japanese Sumac and antioxidant-rich Sweet Cherry Oil. Cushiony and comfy on the lips,...
    $12.96
    $27.00
    $12.96
  • Experiment 626Experiment 626
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    Experiment 626

    Swipe on our hi-shine, smoothing (never sticky) gloss inspired by Disney’s Stitch and prepare to be obsessed. This sheer crème gloss is infused with a yummy passion fruit flavor + Hyaluronic Acid, Kakadu Plum and Sweet Cherry Oil for a nourished pout. Plus, it...
    $5.76
    $12.00
    $5.76
  • Eye BundleEye Bundle
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    Eye Bundle

    Your faves, your way. 15% off. Choose any 3 Shadow Stix, BFF Crème Gel Liner and BFF Mascara shades to make your very own custom eye bundle! Swipe on Shadow Stix all-over your lid, line eyes with BFF Crème Gel Liner then finish with BFF...
    $18.00
    $24.00
    $18.00
  • Eyeing YouEyeing You
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    Eyeing You

    Our famous OG crème-to-powder formula delivers supercharged sparkling colour with minimal creasing, fading or fallout. One swipe of this long-lasting shadow is all you need to get high impact colour! Its unique bouncy texture is super creamy and insanely pigmented to take any look...
    $2.70
    $9.00
    $2.70
  • Fade Into HueFade Into Hue
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    Fade Into Hue

    We finally did it, our rainbow mega palette is here! This fantasyland of abstract colours features a mixture of sparkling Metallics, blinged-out Pressed Glitters, and the richest Mattes that apply evenly and blend like a dream. One palette can really do it all.
    $16.80
    $35.00
    $16.80
  • Fairytale ThingsFairytale Things
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    Fairytale Things

    Get a fairytale flush with our hydrating, glowy lip & cheek balm inspired by the Fairytale Creatures! This long-lasting, weightless formula melts into skin for a wash of buildable, dewy colour - just tap onto lips & cheeks for an easy monochromatic look! Infused...
    $7.20
    $12.00
    $7.20
  • Fall Mystery Box
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    Fall Mystery Box

    Create the perfect fall glam with this limited-edition mystery box! We’ve handpicked 9 full-size items (worth over $90!) for endless looks. Whether you're gifting it to your bestie or keeping it for yourself, this box is packed with goodies you'll love!
    $29.40
    $49.00
    $29.40
  • Fan BrushFan Brush
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    Fan Brush

    Make your highlight pop! The fan shape provides a super soft application, perfect for powder, cream or liquid highlighters.
    $4.48
    $8.00
    $4.48
  • Favorite DeputyFavorite Deputy
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    Favorite Deputy

    Swipe on our hi-shine, smoothing (never sticky) gloss inspired by Pixar’s Woody and prepare to be obsessed. Infused with Hyaluronic Acid, Plum Kakadu and Sweet Cherry Oil for a nourished pout. Our flexible paddle applicator applies a perfect plush layer that looks and feels...
    $3.60
    $10.00
    $3.60
  • Feelin WildFeelin Wild
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    Feelin Wild

    This palette duo has everything you need and more to create your perfect bronzed look. Wild Child - Be herd to get in our new 9-pan monochromatic palette with perfect rich chocolate browns in Matte, Metallic, Matte Sparkle and Glitter finishes Feelin' Toasty -...
    $11.52
    $24.00
    $11.52
  • Feelin' BubblyFeelin' Bubbly
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    Feelin' Bubbly

    Fizz the season for a warm & glowy palette! Create endless party looks with a range of sparkling champagnes, silvers, golds, ivory, and icy metals in Matte and Metallic finishes. It features our ultra-pigmented pressed powder formula that’s long-lasting, applies evenly and blends like...
    $6.72
    $14.00
    $6.72
  • Feelin' ToastyFeelin' Toasty
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    Feelin' Toasty

    Stay toasty with 9 warm nudes and browns in Matte, Metallic and Matte Sparkle finishes! It features our ultra-pigmented pressed powder formula that’s long-lasting, applies evenly and blends like a dream. Your new go-to, create everyday looks to soft glam with this essential palette!
    $6.72
    $14.00
    $6.72
  • Feelin’ BoldFeelin’ Bold
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    Feelin’ Bold

    Get 3 Chrome Liquid Eyeshadows in one set!This multichrome eyeshadow delivers high impact colour that shifts with every angle of light! It's infused with ultra-reflective pearls for an intense effect in just one swipe. Easy to use & mess-free, our unique formula minimizes creasing...
    $16.32
    $34.00
    $16.32
  • Field DayField Day
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    Field Day

    Line it, define it, love it. Our creamy, long-wearing Lippie Pencil glides on smooth to sculpt and shape with bold, high-pigment color. The precision tip makes it easy to define, overline, or wear solo for a quick, polished lip. Use it to keep your...
    $3.36
    $7.00
    $3.36
  • Fine PearlFine Pearl
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    Fine Pearl

    Our famous OG crème-to-powder formula delivers supercharged sparkling colour with minimal creasing, fading or fallout. One swipe of this long-lasting shadow is all you need to get high impact colour! Its unique bouncy texture is super creamy and insanely pigmented to take any look...
    $3.36
    $7.00
    $3.36
  • FlamethrowerFlamethrower
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    Flamethrower

    Our famous OG crème-to-powder formula delivers supercharged sparkling colour with minimal creasing, fading or fallout. One swipe of this long-lasting shadow is all you need to get high impact colour! Its unique bouncy texture is super creamy and insanely pigmented to take any look...
    $4.32
    $9.00
    $4.32
  • FlamingoFlamingo
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    Flamingo

    A rich blush that glides on smoothly and leaves cheeks with a natural and healthy flush. This finely-milled formula contains silky powders that adhere to the skin, providing long wear and colour that stays true all day! This soft blush blends evenly and can...
    $5.76
    $12.00
    $5.76

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