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Wine n' DineWine n' Dine
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Wine n' Dine

Your fave liquid blush, now in a Pearl finish! A weightless 8HR liquid blush that’s super buildable + blendable for a fresh, pearly glow. This perfectly pigmented formula features a weightless, creamy texture that glides onto skin and effortlessly layers without disturbing makeup underneath....
$4.80
$10.00
$4.80
Wine O'ClockWine O'Clock
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Wine O'Clock

Your lashes’ ride or die. This volumizing, lengthening mascara does the most with a unique twisted nylon fiber brush that coats every lash from root to tip. The ultra-pigmented formula is bold, buildable, and never flaky. BFF always shows up. Net Weight 7g (0.24oz)
$4.80
$10.00
$4.80
Wild ChildWild Child
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Wild Child

Be herd to get in our new 9-pan monochromatic palette with perfect rich chocolate browns in Matte, Metallic, Matte Sparkle and Glitter finishes. Featuring our ultra-pigmented pressed powder formula that’s long-lasting, applies evenly and blends like a dream.
$6.72
$14.00
$6.72

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  • Gotta Catch ’Em All!™Gotta Catch ’Em All!™
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    Gotta Catch ’Em All!™

    An exclusive duo of Pokémon eye + lip must-haves. Pallet Town Eyeshadow Palette – This exclusive collectable palette features rainbow hues from soft pastels to fun brights inspired by the Kanto region! You’re a Catch Lip Mask - Nourish your pout with our leave-on...
    $24.00
    $40.00
    $24.00
  • Got Pink?Got Pink?
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    Got Pink?

    The perfect pink lippie combo.Lippie Pencil – Define (or overline) your lips with our long-lasting formula that creates the cleanest lines and minimizes feathering.Lippie Stix - Get long-lasting, one swipe pigmentation in a full-coverage Crème finish infused with Vitamin E, Mango, Avocado, and Shea...
    $4.80
    $10.00
    $4.80
  • Good ShiftGood Shift
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    Good Shift

    Get 3 Multichrome BFF Crème Gel Liners in bestselling shades! Our waterproof gel formula glides on smoothly for flawless application every time. These creamy colour-shifting liners effortlessly set for 18HR wear that won’t budge or fade - perfect for your waterline. Each vibrant chrome...
    $12.00
    $20.00
    $12.00
  • Good NiteGood Nite
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    Good Nite

    A retinol-infused duo for youthful-looking skin.WHAT IT DOES – A-List Babe Youth-Boosting Serum Stick helps visibly smooth and improve fine lines + wrinkles for a youthful-looking complexion. Overnight Success Youth-Boosting Mask helps gently promote skin renewal and refines skin so you can wake up...
    $16.80
    $24.00
    $16.80
  • Gone BattyGone Batty
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    Gone Batty

    Nocturnal by nature. Get everything you need for eyes + lips to recreate our Gone Batty look for Halloween! Smokey lids, sculpted wings and a glossy, high-contrast lip keep this look hauntingly glam from dusk till dawn. Kit Includes: All Amethyst Eyeshadow Palette BFF...
    $27.00
    $45.00
    $27.00
  • Go-To LipGo-To Lip
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    Go-To Lip

    A plumping duo for juicy nude lips. So Juicy Plumping Lip Liner - A super creamy, long-lasting lip liner that perfectly defines and visibly plumps with Ceramides, Peptides and Ginger for super juicy lips. So Juicy Plumping Gloss Balm - A 3-in-1 vegan lip...
    $7.68
    $16.00
    $7.68
  • Glitter HourGlitter Hour
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    Glitter Hour

    A 9-piece curated set of our mini Glitterally Obsessed Body Glitter Gel. A high voltage glitter-packed gel that provides intense sparkle and shine, each featuring a unique blend of multi-dimensional and multi-colored glitters. Glitters are suspended in an adhesive gel formula, that means there's...
    $15.00
    $32.00
    $15.00
  • GlampireGlampire
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    Glampire

    Drop dead gorgeous. Get everything you need for eyes + lips to recreate our Glampire look for Halloween! With smoked-out metallics and a bold red lip, this vampy beat is the ultimate immortal bombshell. Kit Includes: Gone Metal Eyeshadow Palette BFF Crème Gel Liner...
    $30.75
    $41.00
    $30.75
  • Ghouls Night OutGhouls Night Out
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    Ghouls Night Out

    Get 6 bestselling + limited-edition Halloween Shadow Stix shades in one set. This super creamy eyeshadow stick glides on smoothly for vibrant looks – just swipe, blend and go. It’s easy to use, ultra-pigmented + long-lasting for high impact colour. Use it as an...
    $23.04
    $48.00
    $23.04
  • Get That GlowGet That Glow
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    Get That Glow

    A duo of brightening superstars.WHAT IT DOES – Ego Boost Brightening Serum Stick is formulated with Vitamin C to help brighten the complexion and boost radiance. RAYDIATE Vitamin C Brightening Serum is a specially designed bi-phase serum + oil that is powerfully formulated with...
    $16.80
    $28.00
    $16.80
  • Fruit BasketFruit Basket
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    Fruit Basket

    Treat your lips to something good with this yummy trio. Yummy. Glossy. Hydrating. Our Fresh Kiss Glossy Lip Balm is infused with Peptides to soften and nourish lips and Hyaluronic Acid to deeply hydrate. The plush, ultra-cushiony formula drenches lips with a glossy finish...
    $12.96
    $27.00
    $12.96
  • Fresh Kiss Glossy Balm TrioFresh Kiss Glossy Balm Trio
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    Fresh Kiss Glossy Balm Trio

    Your faves, your way. 15% off. Choose any 3 Fresh Kiss Glossy Lip Balms to make your very own custom bundle! This plush, ultra-cushiony formula features yummy flavors and a hint of colour infused with nourishing Peptides + hydrating Hyaluronic Acid. From fruity flavors...
    $15.60
    $26.00
    $15.60
  • Forever 17Forever 17
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    Forever 17

    A limited-edition 4-piece set of Twilight eye must-haves. Twilight Eyeshadow Palette – Our very first Twilight palette features 15 moody blues, forest greens and sparkling cool neutrals inspired by the iconic film! Graphix Ink Liner - A super pigmented liquid liner with a flexible...
    $24.00
    $50.00
    $24.00
  • Feelin’ BoldFeelin’ Bold
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    Feelin’ Bold

    Get 3 Chrome Liquid Eyeshadows in one set!This multichrome eyeshadow delivers high impact colour that shifts with every angle of light! It's infused with ultra-reflective pearls for an intense effect in just one swipe. Easy to use & mess-free, our unique formula minimizes creasing...
    $16.32
    $34.00
    $16.32
  • Feelin WildFeelin Wild
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    Feelin Wild

    This palette duo has everything you need and more to create your perfect bronzed look. Wild Child - Be herd to get in our new 9-pan monochromatic palette with perfect rich chocolate browns in Matte, Metallic, Matte Sparkle and Glitter finishes Feelin' Toasty -...
    $11.52
    $24.00
    $11.52
  • Fall Mystery Box
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    Fall Mystery Box

    Create the perfect fall glam with this limited-edition mystery box! We’ve handpicked 9 full-size items (worth over $90!) for endless looks. Whether you're gifting it to your bestie or keeping it for yourself, this box is packed with goodies you'll love!
    $29.40
    $49.00
    $29.40
  • Eye BundleEye Bundle
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    Eye Bundle

    Your faves, your way. 15% off. Choose any 3 Shadow Stix, BFF Crème Gel Liner and BFF Mascara shades to make your very own custom eye bundle! Swipe on Shadow Stix all-over your lid, line eyes with BFF Crème Gel Liner then finish with BFF...
    $18.00
    $24.00
    $18.00
  • EvolutionEvolution
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    Evolution

    Swipe on our sheer hi-shine gloss inspired by Jolteon, Flareon and Vaporeon in a pearlized finish made with Hyaluronic Acid for a hydrated pout! It’s infused with moisturizing Kakadu Plum + Japanese Sumac and antioxidant-rich Sweet Cherry Oil. Cushiony and comfy on the lips,...
    $12.96
    $27.00
    $12.96
  • Everyday BestiesEveryday Besties
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    Everyday Besties

    Get 3 must-have nude shades! Gloss it. Stain it. Pop it. This hydrating water-based lip stain goes on glossy and leaves behind a long-lasting stain – without drying out your pout. It features a refreshing gel-cream texture that feels weightless and ultra-comfy throughout the...
    $11.52
    $24.00
    $11.52
  • Electrifying DreamsElectrifying Dreams
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    Electrifying Dreams

    Inspired by Pikachu, Clefable and Gengar. Our easy-to-use cream blush melts into skin for a wash of soft-focus colour. Non-greasy and lightweight, it glides smoothly with a diffused natural matte finish. Infused with moisturizing Cupuaçu Butter & Shea Butter and a nourishing fruit blend,...
    $22.80
    $38.00
    $22.80

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