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Wine n' DineWine n' Dine
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Wine n' Dine

Your fave liquid blush, now in a Pearl finish! A weightless 8HR liquid blush that’s super buildable + blendable for a fresh, pearly glow. This perfectly pigmented formula features a weightless, creamy texture that glides onto skin and effortlessly layers without disturbing makeup underneath....
$4.80
$10.00
$4.80
Wine O'ClockWine O'Clock
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Wine O'Clock

Your lashes’ ride or die. This volumizing, lengthening mascara does the most with a unique twisted nylon fiber brush that coats every lash from root to tip. The ultra-pigmented formula is bold, buildable, and never flaky. BFF always shows up. Net Weight 7g (0.24oz)
$4.80
$10.00
$4.80
Wild ChildWild Child
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Wild Child

Be herd to get in our new 9-pan monochromatic palette with perfect rich chocolate browns in Matte, Metallic, Matte Sparkle and Glitter finishes. Featuring our ultra-pigmented pressed powder formula that’s long-lasting, applies evenly and blends like a dream.
$6.72
$14.00
$6.72

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  • Hydro PumpHydro Pump
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    Hydro Pump

    Our famous OG crème-to-powder formula delivers supercharged sparkling colour with minimal creasing, fading or fallout. One swipe of this long-lasting shadow is all you need to get high impact colour! Its unique bouncy texture is super creamy and insanely pigmented to take any look...
    $4.32
    $9.00
    $4.32
  • Honey BBHoney BB
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    Honey BB

    Your eyes, leveled up. Meet your new go-to eyeshadow stick for bold color and easy glam. Shadow Stix deliver creamy, high-impact pigment in a single swipe and set to a long-wearing finish that won’t budge. Use it as an all-over lid color, as a...
    $4.32
    $9.00
    $4.32
  • HallucinogeniusHallucinogenius
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    Hallucinogenius

    Our innovative jelly eyeshadow delivers extremely high impact looks in a single swipe. Its unique water-based gel formula saturates the pigment for immediate intense colour right on application with minimized creasing, fading and transferring. No need to wet your makeup brush or use a...
    $4.32
    $9.00
    $4.32
  • GrandeGrande
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    Grande

    Our precision liquid eyeliner pen features an easy to use, flexible felt tip that glides on smoothly with intense pigmentation in one swipe without skipping or tugging. She’s with you from thin to thick, from a sleek wing to a full-on cat eye, she’ll...
    $5.60
    $10.00
    $5.60
  • GracelandGraceland
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    Graceland

    Our precision liquid eyeliner pen features an easy to use, flexible felt tip that glides on smoothly with intense pigmentation in one swipe without skipping or tugging. She’s with you from thin to thick, from a sleek wing to a full-on cat eye, she’ll...
    $4.80
    $10.00
    $4.80
  • Gotta Catch ’Em All!™Gotta Catch ’Em All!™
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    Gotta Catch ’Em All!™

    An exclusive duo of Pokémon eye + lip must-haves. Pallet Town Eyeshadow Palette – This exclusive collectable palette features rainbow hues from soft pastels to fun brights inspired by the Kanto region! You’re a Catch Lip Mask - Nourish your pout with our leave-on...
    $24.00
    $40.00
    $24.00
  • Good ShiftGood Shift
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    Good Shift

    Get 3 Multichrome BFF Crème Gel Liners in bestselling shades! Our waterproof gel formula glides on smoothly for flawless application every time. These creamy colour-shifting liners effortlessly set for 18HR wear that won’t budge or fade - perfect for your waterline. Each vibrant chrome...
    $12.00
    $20.00
    $12.00
  • Golden HourGolden Hour
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    Golden Hour

    It’s always golden hour with 16 warm sunset golds & bronzes in Matte, Metallic, Pearlescent Glitter, Matte Sparkle and Duo Chrome finishes. Our ultra-pigmented pressed powder formula is long-lasting, feels velvety, applies evenly and blends like a dream. Perfect to travel with, create easy...
    $11.52
    $24.00
    $11.52
  • GlazeGlaze
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    Glaze

    This multichrome eyeshadow delivers high impact colour that shifts with every angle of light! It's infused with ultra-reflective pearls for an intense effect in just one swipe. Easy to use & mess-free, our unique formula minimizes creasing and smudging. Apply it lightly, layer it...
    $6.24
    $12.00
    $6.24
  • Ghouls Night OutGhouls Night Out
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    Ghouls Night Out

    Get 6 bestselling + limited-edition Halloween Shadow Stix shades in one set. This super creamy eyeshadow stick glides on smoothly for vibrant looks – just swipe, blend and go. It’s easy to use, ultra-pigmented + long-lasting for high impact colour. Use it as an...
    $23.04
    $48.00
    $23.04
  • FrightfulFrightful
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    Frightful

    Our famous OG crème-to-powder formula delivers supercharged sparkling colour with minimal creasing, fading or fallout. One swipe of this long-lasting shadow is all you need to get high impact colour! Its unique bouncy texture is super creamy and insanely pigmented to take any look...
    $2.70
    $9.00
    $2.70
  • Forever 17Forever 17
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    Forever 17

    A limited-edition 4-piece set of Twilight eye must-haves. Twilight Eyeshadow Palette – Our very first Twilight palette features 15 moody blues, forest greens and sparkling cool neutrals inspired by the iconic film! Graphix Ink Liner - A super pigmented liquid liner with a flexible...
    $24.00
    $50.00
    $24.00
  • Feelin’ BoldFeelin’ Bold
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    Feelin’ Bold

    Get 3 Chrome Liquid Eyeshadows in one set!This multichrome eyeshadow delivers high impact colour that shifts with every angle of light! It's infused with ultra-reflective pearls for an intense effect in just one swipe. Easy to use & mess-free, our unique formula minimizes creasing...
    $16.32
    $34.00
    $16.32
  • Eyeing YouEyeing You
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    Eyeing You

    Our famous OG crème-to-powder formula delivers supercharged sparkling colour with minimal creasing, fading or fallout. One swipe of this long-lasting shadow is all you need to get high impact colour! Its unique bouncy texture is super creamy and insanely pigmented to take any look...
    $2.70
    $9.00
    $2.70
  • Dragon’s KeepDragon’s Keep
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    Dragon’s Keep

    Slay your eye looks with our limited-edition eye kit inspired by Dragon! Multichrome BFF Crème Gel Liner - This waterproof colour-shifting liner effortlessly glides and sets for 18HR wear that won’t budge or fade for a fiery pop of colour! BFF Volumizing Mascara -...
    $12.00
    $16.00
    $12.00
  • Cute and FeistyCute and Feisty
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    Cute and Feisty

    Stay cute & feisty with our duochrome eyeshadow sticks inspired by Disney’s Stitch! This super creamy formula glides on smoothly for vibrant colour-shifting looks – just swipe, blend and go. It’s easy to use, ultra-pigmented + long-lasting for high impact colour! Use the built-in...
    $8.96
    $16.00
    $8.96
  • Crystal TokyoCrystal Tokyo
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    Crystal Tokyo

    Your go-to for bold, budgeproof color. This waterproof crème gel liner glides on smooth and wears up to 18 hours with no tugging or fading. The creamy formula blends easily, then locks in for smudge-proof, high-impact looks. Perfect for waterlining, tightlining, or everyday definition....
    $3.84
    $8.00
    $3.84
  • Creepin’Creepin’
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    Creepin’

    Our famous OG crème-to-powder formula delivers supercharged sparkling colour with minimal creasing, fading or fallout. One swipe of this long-lasting shadow is all you need to get high impact colour! Its unique bouncy texture is super creamy and insanely pigmented to take any look...
    $2.70
    $9.00
    $2.70
  • Chrome on ChromeChrome on Chrome
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    Chrome on Chrome

    Get 3 BFF Crème Gel Liners in our first-ever Chrome finish!Our waterproof gel formula glides on smoothly for flawless application every time. These creamy colour-shifting liners effortlessly set for 18HR wear that won’t budge or fade - perfect for your waterline. Each vibrant chrome...
    $11.52
    $24.00
    $11.52
  • Chrome HeartedChrome Hearted
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    Chrome Hearted

    Get all 6 BFF Crème Gel Liners in our first-ever Chrome finish! Our waterproof gel formula glides on smoothly for flawless application every time. These creamy colour-shifting liners effortlessly set for 18HR wear that won’t budge or fade - perfect for your waterline. Each...
    $23.04
    $48.00
    $23.04

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